# Half Machine

Army had half a day. There's only one man I've ever called a coward, and that's Brian Doyle Murray. No, what I'm calling you is a television actor. There's so many poorly chosen words in that sentence.

- Client: Google
- Date: March 2017

## The process

It's a hug, Michael. I'm hugging you. I don't criticize you! And if you're worried about criticism, sometimes a diet is the best defense. Say goodbye to these, because it's the last time! here's only one man I've ever called a coward, and that's Brian Doyle Murray. No, what I'm calling you is a television actor. I hear the jury's still out on science. I hear the jury's still out on science. Guy's a pro. Army had half a day. No… but I'd like to be asked! First place chick is hot, but has an attitude, doesn't date magicians. Bad news. Andy Griffith turned us down. He didn't like his trailer.

### 01 Research

He'll want to use your yacht, and I don't want this thing smelling like fish. There's only one man I've ever called a coward.

### 02 Design

He'll want to use your yacht, and I don't want this thing smelling like fish. There's only one man I've ever called a coward.

### 03 Refine

He'll want to use your yacht, and I don't want this thing smelling like fish. There's only one man I've ever called a coward.

### 04 Launch

He'll want to use your yacht, and I don't want this thing smelling like fish. There's only one man I've ever called a coward.